THE STORY

Unlimited Potential - “Out of limitations comes creativity”

The original collection was exhibited at Casacor Miami and Art Basel 2018, with the idea that conceptual art is art for which the objective or concept behind the work is more important than the finish art object. At this time in our lives, as fast as things are going we are witnessing a real shock in contrast and speed. We are currently paying more attention to minimalism, passing the message with simple images, words or statements, being simple and concise.

Minimalism that still stands as one of the most significant and influential movements of the 20th century. Minimal Art introduce a new way of producing, looking at and experiencing artworks in the manner of a proper avant-garde. And of course, colors. What would this world be without colors? Color is power, inspiration and magic.

The Neon HOME collection by JULIANA ARAGAO is a continuation of this concept, combining vivid colors, distinct designs, textures, light and reflections. Available in pink, orange, yellow, blue, and multi-color.